Priorities in filmmaking

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I find it quite telling that while the UK film industry, from my limited viewpoint, appears to be bogged down in left-thinking, anti-Brexit, anti-capitalist mind-think*, one of the greatest neo-liberal Presidents of the USA was an ex-actor.

It always struck me as a bit of an over-simplification, but the simple difference between Hollywood and the Indy scene is their attitude to money. Hollywood is a business, it’s run by free-market thinking types keen to return a profit to make their next film with, the Indy scene by ‘artistic’ types, who have no idea about making a commercially viable product, and who balk at the thought of creative such a vulgar thing as a profitable film.

Down and Dirty Pictures: Miramax, Sundance, and the Rise of Independent Film by Peter Bisking, as well as being a great read, displays the dichotomy well (even if he does slightly blur the sound marketing and commercial sensibilities of the Weinsteins with their more unpalatable traits, although, I suppose, what else could he do?).

I’ve never really understood the auteur mentality. The age-old struggle of any filmmaker is where the money for the next project is coming from. Money tends to create money, so if you want to prove yourself, make a ‘commercially viable’ film. To do this you have to start with the audience in mind. An inventor worth his salt wouldn’t set about trying to improve society by creating a device that didn’t solve a common problem. The problem that the entertainment industry should be looking to solve is simply that people need entertaining. They just want to be carted off to another place, become someone else for a while and enjoy their suffering and success in a nice comfy chair.

I get the feeling, seeing reports in The Hollywood Reporter about the preponderance for data and spreadsheets at places like Netflix, that the industry is starting to overthink things, but that’s still possibly a better place to be than not thinking about these things.

It’s not easy to make a low-budget, entertaining film, but it’s not impossible. But if you don’t start with the audience in mind, you’ll get nowhere fast.

* Yes, I know not everyone, but a lot of people!

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